30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google and other ad platforms treat all conversions as equal, a major flaw in the system. Do you really want your advertising budget being wasted on ads that are producing solicitations instead of qualified leads? More insights on how the world’s first AI Smart Core℠SherloQ™ is…
Author: riadpost
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at in the conversion funnel will tell you if the network brings conversions By having two different campaigns that are network specific, you will be able to properly target your audience with clear messaging while being able to access key…
30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has been closely monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a cream level perspective for your digital strategies. Know how CMOs can find value in SMM efforts, conduct market analysis, and run social media campaigns that actually succeed in the eyes of top management. From learning banana bread recipes to connecting with loved ones, hunting jobs, and…
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not born equal, especially when it comes to acquisition channels – a purchase on your site from a new customer has more value than one from a returning one It’s easy to forget that most of the business still happens offline and that zoom calls and…
30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing scene, you’ve probably already heard of heatmaps. They are a great tool for marketers to see how users interact with websites. For those of you who are newbie marketers, let’s have a brief look at what a heatmap is. Heatmaps: Introduction and types A heatmap can be…
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month – but what does it really mean for news SEOs? In-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs weigh in. As a news-SEO person myself, I was eager to get my peers’ opinions on: If this feature will result…
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important drivers of increased engagement with sponsored posts on social media. Before the coronavirus pandemic, navigating social media marketing was like trying to make your way through a bustling metropolis. It was noisy, full of ads, and generally oversaturated. After a while, all the scrolling turned into a fuzzy blur. It has become increasingly…
30-second summary: In 2020, majority of the 181.7 billion US dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2023, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent stock price drop is proof of Google’s monopoly and why it shouldn’t enjoy it anymore Google expert, Susan Dolan draws from her rich experience and details the current search scape, insights and predicts future key themes that will arise out of the 3p cookie death…
30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share a behind-the-scenes peek into their business’ professional moments. The feature is expected to promote business content in an area whose netizens are purely composed of professionals, thus helping users build relationships with followers. The feature has been rolled out in select countries, with plans to introduce it to…
30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your website. However, there are some Google Analytics features that are underrated. Many digital marketers don’t recognize them and what they are capable of doing to improve the performance of their website. This piece will highlight seven of them and how they can be helpful to…