30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing Recording and analyzing common user search terms on a website will reveal if consumers are seeking services they are willing to pay for but you do not provide Search analysis tools will shine a light on any underutilized and under-monetized website pages, helping you make…
Author: riadpost
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility. And this neglect leads to their business being closed off for a large majority of potential customers. What is web accessibility? Web accessibility ensures that…
The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated by black hat results. In response, the tech giant created a dedicated algorithm – which was revised in 2018 – known today as ‘payday loans 2.0’. The purpose of the algorithm was target what Google deemed “spammy queries”; never before had Google devoted to an…
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details of designing a paid media budget straight from an SEO expert and serial entrepreneur It’s a bit of an understatement to say that success in digital marketing depends on a whole lot of things. There’s your skill-set, your team that helps you, and your understanding…
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. no wonder, Most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic acquisition and rankings? The big challenge with B2B content While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: targeting. Unlike B2C content where you usually target a single human being, in B2B…
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. no wonder, Most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic acquisition and rankings? The big challenge with B2B content While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: targeting. Unlike B2C content where you usually target a single human being, in B2B…
30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360 has gotten even more powerful since it was first launched over 10 years ago, making it simpler than ever for commercial enterprises to manage their search advertising efforts. A select number of Search Ads 360 users finally gained preview access this past month. The new…
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021 One of the strangest things to try to explain to someone who isn’t so familiar with digital marketing is how business owners can start targeting business opportunities that aren’t currently on their radars. After all—if we consider the problem…
When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions. Google is the most popular search engine used by consumers; it makes regular weekly algorithm changes. As a result, firms may find their initial SEO progress is shot down by a penalty which can ultimately lead to a significant loss of traffic and revenue. The guide below…