30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided…
Browsing: Analytics
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements,…
30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when…
30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able…
30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac…
30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and…
30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever…
30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of…
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in…