30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can…
Browsing: SEO
30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media…
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a…
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements,…
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social…
30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when…
30-second summary: Social media can provide a personal avenue for starting a connection. Keeping connections on social media and emails…
30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing…
30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are…
30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able…